Many video production companies would agree with the Wharton School of Business case studies that showed dynamic video content boosts comprehension and retention by 50% over a live presentation. Other industry studies have shown that video expedites buying decisions by 72% versus print. And that six times as many people prefer a dynamic video content to printed information
Recent case studies indicate that 97% of produced video media are watched at some point. Some studies suggest that as many as 94% of video media direct-marketing recipients will pass their copy along to another viewer.