Wharton School of Business case study on video media direct-marketing

Many video production companies would agree with the Wharton School of Business case studies that showed dynamic video content boosts comprehension and retention by 50% over a live presentation. Other industry studies have shown that video expedites buying decisions by 72% versus print. And that six times as many people prefer a dynamic video content to printed information


Recent case studies indicate that 97% of produced video media are watched at some point. Some studies suggest that as many as 94% of video media direct-marketing recipients will pass their copy along to another viewer.

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Comment by Olof Wadehn on May 21, 2011 at 4:44pm
Wow David, these are some very impressive statistics. They certainly make a good case for why Digital Signage is such an effective advertising vehicle. Thanks for the great input.

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