October 2011 Blog Posts (1)

The value of appropriate packaging

What is the value in your packaging? You've spent months, if not longer, developing your new product or announcment and now it's time to get it out the door and into the hands of your intended recipients. What do you wish to package it in and why does it matter? The old saying "Don't judge a book buy it's cover" comes into play here, because whether they intend to or not, people at first sight will judge your piece initially by it's cover. You don't want to spend "too much", which will bring up… Continue

Added by Jeffrey Bitsimis on October 26, 2011 at 3:31pm — 1 Comment

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