June 2011 Blog Posts (3)

What should a digital sign do for the person viewing it?

 Digital signage should not be passive. It should call out for action.

“Don’t make it hard for me to watch you”

“When I do watch you, show me something relevant to me”

“Save me money”

“Save me time, and don’t waste my time”

“Help me make better decisions”

“Tell me something new, innovative and interesting”

“Give me ideas”



If you build your network to cater to these needs, you are likely to create viewer value, which in turn will generate all…

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Added by David Madlock on June 26, 2011 at 5:53pm — No Comments

Has anyone used QR codes to market on a social network?

 

Here are some ways for using QR codes that are mostly in practice now, as well as a few that we will be seeing in the very near future.

Where 

QR Codes could be used:

  • The back (or front and back) of your business card.
  • Your brochures and other marketing materials.
  • The sides of trucks and trailers.
  • Product tags and packaging
  • Convention and event nametags
  • Restaurant…
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Added by David Madlock on June 3, 2011 at 12:26pm — No Comments

Why Search Is the Worst Form of Advertising (but the Best form of Targeting)

ABOUT THE AUTHOR
Josh Shatkin-Margolis founded Magnetic in 2008, and has 10 years of experience in the field of online marketing and data. Previously, he spent three years at Yahoo, where he was the director of engineering, responsible for data processing within the advertising division.


Search-engine marketing (SEM) is the worst form of advertising. Sure, it's able to get in front of the right audience, but who is…

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Added by David Madlock on June 1, 2011 at 12:10pm — 1 Comment

Events

Social Network Websites

            Live It Up Daily.com

                     

           UrbanWorldDaily.com

        

Multimedia

               Island Pro Digital

           Royal Bank of Scotland

               Reservoir Capital

                 YORK College

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