Digital signage should not be passive. It should call out for action.
“Don’t make it hard for me to watch you”
“When I do watch you, show me something relevant to me”
“Save me money”
“Save me time, and don’t waste my time”
“Help me make better decisions”
“Tell me something new, innovative and interesting”
“Give me ideas”
If you build your network to cater to these needs, you are likely to create viewer value, which in turn will generate all…
Added by David Madlock on June 26, 2011 at 5:53pm — No Comments
Here are some ways for using QR codes that are mostly in practice now, as well as a few that we will be seeing in the very near future.
QR Codes could be used:
Added by David Madlock on June 3, 2011 at 12:26pm — No Comments
Search-engine marketing (SEM) is the worst form of advertising. Sure, it's able to get in front of the right audience, but who is…Continue