What is Marketing? I can give you the 2 simplest words that would describe marketing very well, its “promoting” and “selling”. What are you going to promote and sell? Your products or services that you or other company/people offers. Marketing includes market research and advertising.…Continue
Added by Tammy J. Jackson on June 1, 2015 at 11:16am — No Comments
In case you have not already heard; there is a GREAT NEW BUSINESS RESOURCE for all of Long Island & NYC Business people to take advantage of and leverage to their advantage.
David Gussin, from 516 Ads, is not only a truly benevolent individual who’s highly charged spirit motivates and inspires us all,…Continue
Added by Jeffrey Bitsimis on August 21, 2013 at 12:11pm — No Comments
A few weeks ago, I saw something happen on Facebook that I’ve never seen before. It has compelled me to write this blog. All of a sudden, my cell phone started going off – “bling, bling, bling, …” with notifications from Facebook. Wondering what was happening, I stopped what I was doing to find out what all the fuss was about. Was there some late breaking news happening that…Continue
Added by Elayne Morga on July 31, 2012 at 5:13pm — No Comments
So you've just finished creating your terrific new product and you wish to promote it, or you're an educational institution, or non-profit and wish to promote your organization, or you have a conference coming up and need to distribute presentations and educational materials, or you're a financial or legal institution with some very paper intensive documents, which you need to distribute, and you wish to save on distribution costs by converting to digital format on CD, DVD or USB. What is…Continue
Added by Jeffrey Bitsimis on June 11, 2012 at 1:00pm — No Comments
Everyone is so untrue.
Honesty is hardly ever heard.
And mostly what I need from you.
From Billy Joel’s song, “Honesty”…Continue
In my travels here at SRT, many people ask me isn't the use of CD's & DVD's dieing? I say the answer is two fold: the most obvious industries where new technology has changed the way information is delivered have been the Music and Entertainment industry. For many years the medium of choice was CD and/or DVD, but once digital downloads became available it became more convenient and cost effective to distribute via that method. But not everything is conducive to internet…Continue
Added by Jeffrey Bitsimis on March 15, 2012 at 4:00pm — No Comments
A few weeks ago, I saw something happen on Facebook that I’ve never seen before. It has compelled me to write this blog. All of a sudden, my cell phone started going off – “bling, bling, bling, …” with notifications from Facebook. Wondering what was happening, I stopped what I was doing to find out what all the fuss was about. Was…Continue
Added by Elayne Morga on February 27, 2012 at 2:28pm — No Comments
I recently came across a discussion on LinkedIn regarding the use of Flash, calling it "Evil" of all things. Here are comments from both Russ Sillery, whom I do not know personally, and myself regarding many misconceptions about Flash.
Who does not like to be remembered? Everyone; especially the clients who are the reason for your existence. But now not only will you remember them, but they will will remember you. Why, you may ask, are USB drives different than other giveaways? By the way they are also know as FLASH drives or Thumb drives. How many giveaways are nice to see and even have, but are not really functional? Now you can place your marketing message on the FLASH drive in such a fashion that they can see it, and…Continue
Added by Jeffrey Bitsimis on November 22, 2011 at 7:48pm — No Comments
People ask me this question all the time. I’m sure they don’t realize it, but asking that question is like saying to a builder, “I want you to build a house for me. How much do you charge?” Or asking a car salesman, “How much will it cost me to buy a car?”
The home builder will undoubtedly respond…
Added by Elayne Morga on November 22, 2011 at 4:11pm — No Comments
Here is an all too common scenario. A new business is started, and the business owner needs a website. He hires a web design company, they discuss what is needed, agree on a price, and the web designer begins the process of building the website. The web designer provides or purchases the web hosting package…Continue
Digital signage should not be passive. It should call out for action.
“Don’t make it hard for me to watch you”
“When I do watch you, show me something relevant to me”
“Save me money”
“Save me time, and don’t waste my time”
“Help me make better decisions”
“Tell me something new, innovative and interesting”
“Give me ideas”
If you build your network to cater to these needs, you are likely to create viewer value, which in turn will generate all…
Added by David Madlock on June 26, 2011 at 5:53pm — No Comments
Here are some ways for using QR codes that are mostly in practice now, as well as a few that we will be seeing in the very near future.
QR Codes could be used:
Added by David Madlock on June 3, 2011 at 12:26pm — No Comments
Search-engine marketing (SEM) is the worst form of advertising. Sure, it's able to get in front of the right audience, but who is…Continue
"Consumers consume 25% of their media online but only 12 % of ad dollars…Continue
Many video production companies would agree with the Wharton School of Business case studies that showed dynamic video content boosts comprehension and retention by 50% over a live presentation. Other industry studies have shown that video expedites buying decisions by 72% versus print. And that six times as many people prefer a dynamic video content to printed information
Recent case studies indicate that 97% of produced video media are watched at some point. Some studies…Continue
CD-Notify! is additional programming code that is put on your Multimedia Design. It sends an e-mail to the e-mail address of your choice, each and every time the end user views the presentation. It does not require the end user to have…Continue
Added by Olof Wadehn on May 17, 2011 at 2:24pm — No Comments
Place Is Known
Because the location of any display will be known, this information can be used to make the content more appropriate to the place. If a display is located near one particular product, the content of the display can be crafted strategically with this in mind. For example, the content could…Continue
Added by Olof Wadehn on May 17, 2011 at 1:00pm — No Comments