David Madlock
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  • Cedar Rapids, IA
  • United States
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What should a digital sign do for the person viewing it?

 Digital signage should not be passive. It should call out for action.

“Don’t make it hard for me to watch you”

“When I do watch you, show me something relevant to me”

“Save me money”

“Save me time, and don’t waste my time”

“Help me make better decisions”

“Tell me something new, innovative and interesting”

“Give me ideas”



If you build your network to cater to these needs, you are likely to create viewer value, which in turn will generate all…

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Posted on June 26, 2011 at 5:53pm

Has anyone used QR codes to market on a social network?

 

Here are some ways for using QR codes that are mostly in practice now, as well as a few that we will be seeing in the very near future.

Where 

QR Codes could be used:

  • The back (or front and back) of your business card.
  • Your brochures and other marketing materials.
  • The sides of trucks and trailers.
  • Product tags and packaging
  • Convention and event nametags
  • Restaurant…
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Posted on June 3, 2011 at 12:26pm

Why Search Is the Worst Form of Advertising (but the Best form of Targeting)

ABOUT THE AUTHOR
Josh Shatkin-Margolis founded Magnetic in 2008, and has 10 years of experience in the field of online marketing and data. Previously, he spent three years at Yahoo, where he was the director of engineering, responsible for data processing within the advertising division.


Search-engine marketing (SEM) is the worst form of advertising. Sure, it's able to get in front of the right audience, but who is…

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Posted on June 1, 2011 at 12:10pm — 1 Comment

Miles Nadal on CNBC today Talking about Social Media (the Facebook Ad Frenzy)

"Consumers consume 25% of their media online but only 12 % of ad dollars…

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Posted on May 31, 2011 at 1:00pm — 1 Comment

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