A few weeks ago, I saw something happen on Facebook that I’ve never seen before.  It has compelled me to write this blog.  All of a sudden, my cell phone started going off – “bling, bling, bling, …” with notifications from Facebook.  Wondering what was happening, I stopped what I was doing to find out what all the fuss was about.  Was there some late breaking news happening that…

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So you've just finished creating your terrific new product and you wish to promote it, or you're an educational institution, or non-profit and wish to promote your organization, or you have a conference coming up and need to distribute presentations and educational materials, or you're a financial or legal institution with some very paper intensive documents, which you need to distribute, and you wish to save on distribution costs by converting to digital format on CD, DVD or USB. What is…

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Honesty is such a lonely word.

Everyone is so untrue.

Honesty is hardly ever heard.

And mostly what I need from you.

              From Billy Joel’s song, “Honesty”…

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In my travels here at SRT, many people ask me isn't the use of CD's & DVD's dieing? I say the answer is two fold: the most obvious industries where new technology has changed the way information is delivered have been the Music and Entertainment industry. For many years the medium of choice was CD and/or DVD, but once digital downloads became available it became more convenient and cost effective to distribute via that method. But not everything is conducive to internet…

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A few weeks ago, I saw something happen on Facebook that I’ve never seen before.  It has compelled me to write this blog.  All of a sudden, my cell phone started going off – “bling, bling, bling, …” with notifications from Facebook.  Wondering what was happening, I stopped what I was doing to find out what all the fuss was about.  Was…

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I recently came across a discussion on LinkedIn regarding the use of Flash, calling it "Evil" of all things. Here are comments from both Russ Sillery, whom I do not know personally, and myself regarding many misconceptions about Flash.

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Russ…

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Who does not like to be remembered? Everyone; especially the clients who are the reason for your existence. But now not only will you remember them, but they will will remember you. Why, you may ask, are USB drives different than other giveaways? By the way they are also know as FLASH drives or Thumb drives. How many giveaways are nice to see and even have, but are not really functional? Now you can place your marketing message on the FLASH drive in such a fashion that they can see it, and…

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People ask me this question all the time.  I’m sure they don’t realize it, but asking that question is like saying to a builder, “I want you to build a house for me.  How much do you charge?”  Or asking a car salesman, “How much will it cost me to buy a car?” 



The home builder will undoubtedly respond…

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Here is an all too common scenario.  A new business is started, and the business owner needs a website.  He hires  a web design company, they discuss what is needed, agree on a price, and the web designer begins the process of building the website.  The web designer provides or purchases the web hosting package…

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What is the value in your packaging? You've spent months, if not longer, developing your new product or announcment and now it's time to get it out the door and into the hands of your intended recipients. What do you wish to package it in and why does it matter? The old saying "Don't judge a book buy it's cover" comes into play here, because whether they intend to or not, people at first sight will judge your piece initially by it's cover. You don't want to spend "too much", which will bring up… Continue